People talk about Serving vs Selling.
However, Compulsory Service is not well received, really…
Where does the word Sell come from?
– Proto Germanic (about 2500 years old language): Saljan means to offer, to deliver
– Gothic (about 1500 years old): Saljan means to offer a sacrifice
– Old English: Sellan means to give, to give up, to surrender, to deliver
– Latin: Consilium means to give advice.
As you see, there’s nothing about Convincing or Persuasion, let alone Deceiving or Forcing someone to take a decision to your liking. Anything like that is NOT Selling, is something else…
Selling IS Serving – but, before Serving, one must make an Offer to Give, which needs to be Accepted.
Heart to Heart Selling blog 